A high-performance oral care brand designed to earn its place on the beauty counter. Built around the idea of “A Ritual for Renewal,” Bastet brings clinical rigor, restorative benefits, and pleasure together through an identity inspired by integrity, beauty, and protection.

Projects

About

A high-performance oral care brand bringing beauty-counter sensibility to the everyday ritual, where clinical rigor meets pleasure, ritual, and renewal.

Agency

Wedge

Ass Seen In

The Brand Identity
Dieline

Credits

Next Project

Matheson Food Company