An artisanal New England staple reimagined with a warm, ownable identity built to match its growing retail presence. Rooted in the skillet as a defining symbol, the system blends craft, heritage, rich color, and modern photography inspired by how food actually lives in everyday life.

Projects

About

An artisanal New England staple reimagined with a warm, ownable identity rooted in craft, heritage, and the everyday rituals of good food.

Agency

Wedge

Highlights

ADCC Bronze
D&AD Shortlist
Idea Silver
Dieline Bronze
Dieline Article

Credits

Next Project

Clearstem