A vibrant food brand bringing South East Asian meals and flavors to the American pantry. Through bold packaging and a playful, approachable energy, Paro creates an everyday expression of the region’s food culture designed to feel distinctive and accessible on shelf.

Projects

About

Founded by Glossier alum Umaimah Sharwani, Paro aims to spice up the mainstream American pantry with flavors of an underrepresented cuisine: South Asian comfort foods inspired by her Pakistani roots.

Agency

Wedge

Highlights

ADCC Bronze
D&AD Shortlist
Idea Silver
Dieline Bronze
Dieline Article

Credits

Next Project

Cocolab