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A bold pantry brand built around Matty Matheson’s larger-than-life personality and a love for straightforward food. Inspired by the familiar language of early packaged goods, the identity pairs honest pantry staples with a graphic system made to dominate the shelf.

About

A bold pantry brand built around Matty Matheson’s larger-than-life personality, pairing straightforward staples with a graphic system made to dominate the shelf.

Agency

Wedge

Highlights

D&AD, Graphite Pencil
D&AD, Graphite Pencil
ADC New York, Bronze Cube
Dieline, 1st Place
ADCC, Silver
ADCC, Silver

Credits

See All

Direction:
Justin Lortie, Sarah Di Domenico

Design Lead:
Dylan Bourdeau, Ariane Leblanc, Guillaume Lavallee

Designer, Motion Designer:
Noe St-Onge, Leo Maubert

Production:
Etienne Angot

Project Lead:
Shanel Lessard

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